BRENDEN KOH
TWA President and Chairperson
Brenden Koh is a senior management leader with over 17 years of experience in professional roles spanning Risk, Human Resource Management, Operations management and Health & Safety. He holds a degree in Health Science, Postgraduate Diploma in Occupational Health & Safety, and a Master in Business Administration as well as AICD qualification in Advance Governance and is currently employed as Senior Health & Safety Business partner with an ASX100 listed company.
Brenden completed his first Triathlon in 2008 and has always been an active member of the UWA Triathlon Club, including the role of President from 2010 until 2018 and is a strong advocate for triathlon clubs and the role they play in this sport. He has previously raced in the Age Group Championships for Australia, completed the Busselton Ironman and also completed 11 Ironman 70.3 races. His other hobbies include rugby, diving, fishing and camping.
He is a father of two young daughters, and is extremely keen to see this sport continue to develop and flourish in Western Australia for the benefit of all our members.
HENRIETTA FARRELL
Elected Member, Vice President
Henrietta is a senior executive leader with over 20 years of experience in high-profile project delivery and she recently graduated from the Australian Institute of Company Directors. With a focus on delivering outstanding customer experiences, her career has focused on commercial sports and communications projects in both the public and private sectors in Perth, Melbourne and London.
Henrietta is currently working in the WA State Government, leading a team focused on whole-of-government outcomes. Prior to this, she was a key member of the Optus Stadium team, managing communications, media, marketing and tourism activities from the commencement of construction through to the initial two years of operations.
Henrietta has also held senior commercial roles within global event teams, specifically the London 2012 Olympic and Paralympic Games, Melbourne 2006 Commonwealth Games and Telstra Rally Australia plus leading sponsorship programs in the UK for multi-national brand Stella Artois and BSkyB.
Henrietta began her triathlon career later in life and was instantly hooked. She is an active club member and participant and has tried her hand at all race distances. She relishes the positive mental and physical experience our sport provides plus the connections and friendships she has made. As a TWA Board Member, she wants to give back to the sport that has given her so much by ensuring its long-term sustainability and success by encouraging new faces to embrace and participate in everything triathlon.
LAUREN MCGREGOR
Treasurer, Appointed Member
Lauren is a finance professional with over 15 years experience in corporate banking and private equity, working across a range of industries including natural resources, property, retail and leisure. Lauren has a Master of Business Administration and holds a Graduate Certificate in International Treasury Management, as well as Postgraduate Diplomas in both Marketing and Project Management.
Lauren completed her first triathlon in 2007, having previously been a competitive swimmer. She has competed in all distances and formats, representing Great Britain in various Age Group World Championships. She has completed 10 Ironman triathlons, most notably competing on three occasions at the Ironman World Championships in Kona.
ASHLEE MORGAN
Appointed Member
Ashlee Morgan is the Course Coordinator for Marketing and Entrepreneurship at Edith Cowan University. Ashlee’s main areas of expertise are sport marketing, commercial strategy, sponsorship, and strategic partnership management. In her role as a sport business and marketing academic, she works with a wide range of sport industry stakeholders, from grassroots to elite/professional clubs, and local, state and international sport organisations.
Ashlee has a PhD in sport marketing. She has previously served on the AFL NSW/ACT Strategic Advisory Board, and the Australia and New Zealand Association of Sport Management Board.
Ashlee is passionate about diversity and inclusion in sport. In a professional capacity she researches various aspects of accessibility and equity in the sport industry. She also volunteers with various organisations involved in youth mentoring, sport and recreation for disadvantaged communities, and the provision of services for people experiencing homelessness.
STEVE NORTON
Elected Member
Steve has been involved in triathlon for many years, having served on the TWA Board previously from 2014-2019, and the Technical Reference Panel from 2015-2022. As a Senior Technical Official for AusTriathlon and World Triathlon, Steve brings a unique skillset and wealth of behind the scenes event experience with him.
Professionally, Steve works for the Department of Water and Environmental Regulation. He has completed certifications including the Australian Institute of Company Directors (AIOCD) course on Governance Foundations for the Not-for-profit Director, the AIOCD Advanced Governance Course, and an Advanced Diploma in Management.
EMMA RIDLEY
Elected Member
Emma Ridley has a dynamic professional background covering sports marketing, sponsorships, and event operations. These skills, combined with extensive finance services experience and her personal endeavors as an amatuer triathlete put her in good stead to help the TWA Board steer the strategic direction of the sport.
KATE MCROBB
Elected Member
Kate is currently a Senior Engineer with 12 years of experience in the energy industry. She holds a Degree in Chemical Engineering and has a Graduate Certificate in Business.
Kate completed her first triathlon in 2011 and has had the opportunity to represent Australia at the Age Group World Championships over the half and full IRONMAN Distances.
BRUCE MCCULLY
Elected Member
Bruce is an experienced Senior Executive, having spent more than 30 years in leadership roles with some of Australia’s largest companies. Bruce holds an MBA from the University of Western Australia and is currently a member of the board of the Property Council of Australia WA Division.
In our community, Bruce is a passionate member of Stadium Triathlon Club, and has held several committee roles over the years including Treasurer.
His knowledge of the sport, and experience in management and finance will help him add value to the TWA community as a Board member.